Yards, dealers and brokers are brilliant at getting attention, and mostly blind to what happens in the 48 hours after a buyer gets in touch. Pluut Marine walks that journey as a buyer, shows you where you lose people, and fixes it with your team.
Stop losing potential buyers after the first point of contact.
What I found this summer
I approached brands as a buyer this summer. A sea trial request at a yard: an automatic confirmation, then silence. A charter inquiry at a well-known operator: the same. The boats were superb. The 48 hours after the first contact were not.
How we work
Anonymous Mystery Inquiry
I approach your brand once, as a buyer, through your own website or a show contact. You receive a one-page report with what happened, with timestamps. No charge, no obligation.
Buying journey audit
Your full buying journey, from website to dealer to sea trial, walked as a buyer and documented step by step. You get the handful of points where you lose buyers, and the fix for each. Three weeks, fixed fee: EUR 4,500 excl. VAT.
Fix retainer
We implement the fixes together with your team and your dealers: response times, handover with context, sea trial bookings, follow-up after shows. Plus one monthly number: inquiries in, response time, sea trials, offers, deals. EUR 3,500 per month excl. VAT, four clients at most.
Who it's for
Yards
Make sure the buyers your marketing and your shows generate reach the right dealer with context, and get their sea trial.
Dealers
Get more out of the leads your yard sends you, and show your yard your follow-up works.
Brokers
Turn website visitors into qualified viewing appointments.
Charter operators
From first question to a booking-ready proposal.
The tool for the first hour
For the first hour after an inquiry I built my own tool. It answers within a minute, in the buyer's language, asks what a good broker would ask, and hands your team a qualified lead with context. Your team decides, always.
1
The concierge qualifies
Every visitor is welcomed in a conversation. The concierge asks the questions a good broker would ask: intended use, budget, timeline. Interest becomes a qualified enquiry.
2
The agent prepares
Behind the scenes, the agent composes a tailored proposal from your fleet and inventory, ready for review.
3
Your broker approves
Nothing is sent without a human decision. Your broker reviews, adjusts and sends the proposal. Human in the loop, always.
Concierge chat
A calm, knowledgeable conversation, available around the clock. The concierge listens first and suggests second. No scripts, no pressure.
Curated selection
Instead of endless listings, buyers receive a short, personal selection that fits their wishes and their budget.
Compare
A clear side-by-side comparison that helps buyers decide, with the details that matter for yachts.
Broker dashboard
Every conversation, lead and proposal in one overview. Your team sees who is serious and picks up from there.
Who's behind this
Wouter Pluut
Twenty years of building digital for companies in the Netherlands, as founder of a development agency. Sailor and licensed skipper, since this year working exclusively in yachting, between the Netherlands and the Côte d'Azur. I look at how a boat gets sold from the buyer's side, and I don't mind doing the unglamorous work to make that better.
Pluut Marine
Start with a conversation.
Twenty minutes, online. Tell me how inquiries reach you today, and I'll tell you what I would test first.
Not ready for a call yet?
Leave your email address and I'll send you what I learn walking buying journeys in yachting: where buyers get lost, and which fixes work. Only when there is something worth your time.